Trigger Marketing for Ecommerce: 7 Ways it Can Grow your Business Faster
The key to success in ecommerce has always been the same: traffic, conversions, sales and repeat sales. In today’s hypercompetitive world, you need more than willpower to succeed in ecommerce. No matter what you sell, other people are selling the same thing. You can’t just use mass marketing to reach out to your target buyers. You need to develop a strategic approach to marketing that enables you to generate and convert leads while reducing your costs of acquisition. Your e-commerce store must adopt a marketing strategy that enables you to sell more and more to the right customers. Trigger marketing is one of the marketing methods that is making waves in the ecommerce world. The results of trigger marketing as compared with other forms of marketing such as mass campaigns have been breathtaking. Marketing experts are now beginning to find the Golden Key to unlock remarkable results in business.
What’s Trigger Marketing?Trigger marketing is a highly targeted automated campaign, based on customer activity. It bases marketing technique on tracking, studying and analyzing customer behavior. After that, creating automated triggers that cause the customer to take further actions to make a sale happen.
Trigger marketing focuses on events.For instance, a potential customer clicks on a link from Google and visits your website. He wants to buy a pair of shoes for work. He browses through a host of shoes on your websites. Stays idle on the site for some time and then finds what he wants. He gets excited and clicks, “Add to Cart!” Immediately, his phone rang. After attending to the call, he leaves the cart without closing the sale and making the purchase. What just happened? Your online store had traffic, visitor, lead and potential buyer. The metrics show that people like what you are selling. However, the cash couldn’t come through. How do you make the customer return to the cart, make the purchase and close the sale? That’s where trigger marketing comes to play. What if you set up a trigger campaign that captures customer emails and sends automated emails to remind them of the abandoned cart when they venture away from it? This is will not only let the potential customer make the buying decision, but very excited that the ecommerce store thinks about him. He might say: “They have even reminded me of the shoe I wanted to buy the last time!”
A trigger-based campaign helps to close the sale and build an exciting customer experience.
Benefits of Trigger Marketing for Ecommerce
A recent Forrester Research has revealed that trigger marking can increase your revenue by four times and grow profits by eighteen times the initial investment.This seems to be astonishing and striking when you look at the conventional marketing results of most businesses. But it’s real! The question is how does it work? Well, trigger marketing focuses on gathering important facts about the needs, wants and pain points of the target customer. It seeks to understand the buying behavior of the customer, browsing trends, mobile devices and other key details. It is first about gaining a deeper understanding of the target customer so you can target advertisements to the right person, at the right time, on the right devices to get better results. As a result, the ad performs ten times other generic marketing mediums. Here are some benefits of trigger marketing for ecommerce: